Get clear. Take Action.

Purpose
Strategy
Diagnostic
Roadmap
Take Action

Your Clarity Blueprint

Take Your First Step to Clarity

Orienting in Purpose

Your Why

“We need to reclaim our time and energy from the chaos and overwhelm of admin and busy work.”

  • Chaos: no daily rhythm/plan, reactive not proactive.

    Busy work: swallowing time → reduced speed to market.

    Decision-paralysis: too many options for “optimisation” without clarity about what that means.

    Data bottlenecks: poor accessibility + accuracy of data = slower speed to market.

    Content overwhelm: effort > value (time + energy sink vs. ROI).

  • Build operating procedures: order + rhythm → energy, clarity, sustainable growth.

    Time = money: reallocate recruiter hours from admin to billable.

    Clarify metrics: define targets + measure ROI.

    Streamline funnel: faster candidate submissions = competitive edge.

    Systematise content: vibes + credibility without over-investment.

Step 2: Your Strategic Compass

The strategic compass to keep you on track

Your Goalposts

    • Hit billings targets ($1M+)

    • Consistency ($250k quarters)

    • Improve ROI on recruiter time - work smarter not harder

    • Work with clarity + rhythm - distractions and speed bumps don't derail us

    • Vibes on pint - cool, personable, credible

    • Market experts - intel, relevance, knowledge

    • Leading market share in VIC prop dev

    • Pathway to diversify revenue stream

Key Objectives

    • Billings

    • Placement

    • % time spent on core tasks

    • Funnel metrics - fill rate, time to fil

    • Feedback - “how did you hear about us”, NPS score

    • Content health - consistency, impressions, engagement

    • Share of prop dev job ads on Seek/LinkedIn

    • Exclusive + retained work

Key Measures

Step 3: Your Diagnosis

Distilling pain points into priorities

Problem Diagnostic

Critical

Goal blocker

The Data Problem

Current State

Messy, inaccurate, and inaccessible data slows sourcing, drags out time-to-fill, and blocks automation.

Goal State

A clean, accessible, and well-maintained CRM that speeds placements, improves fill rates, and unlocks automation.

Solution: Optimise Data

Important

Current State

Recruiters feel buried in job ads, profiles, refs, scheduling, and touchpoints, wasting hours on admin instead of revenue.

Goal State

Standardised templates and light automations that cut busy work, freeing recruiters to focus on sourcing, BD, and placements.

Making progress slow

The Admin Problem

Solution: Cut the Busy Work

The Content Problem

Current State

Content is reactive, time-consuming, and unlinked to ROI, draining energy without building the brand effectively.

Goal State

A clear content strategy, streamlined plan, and outsourced production that delivers credibility and consistency with minimal recruiter time.

Solution: Content Reality Check

Aspirational

Growth lever

The Revenue Problem

Current State

Reliance on placement fees alone creates revenue volatility and caps growth without adding headcount.

Goal State

Packaged advisory products (intel, insights, matchmaking) that diversify income streams, increase $/time, and de-risk the business.

Solution: Diversify Income
Step 4: Your Roadmap Forward

Recommended Solutions

Your Roadmap

Critical

Optimise Data

Step 5: Take Action

Now you’re clear, it’s time to act.

Next Steps

1.

Confirm Your Priorities

Data Optimisation

Cut Busy Work

Content Reality Check

Diversify Revenue

1.

2.

3.

4.

2.

Choose Your Engagement Model

Sprint Delivery

Timeline: 3 months*

Scope: Locked deliverables → implementation + handover only

Investment: $15,000 + GST (one-off)

Best for: Testing the Blueprint with a contained project, knowing governance and optimisation will sit with your team after delivery.

Retained Delivery

Timeline: 6 months*

Scope: Adaptive, ongoing optimisation + course-correction → implementation plus governance and embedding

Investment: $4,000 + GST (≈$24k total, 6-month commitment)

Best for: Making change stick - data governance, automation, and content rhythm sustained over time.

*Assumes delivery of Priorities 1-3

Your Sample Action Plan

Step 1: Clean Slate

Reset content with a clear calendar and ROI focus.

Fix data integrity → de-dupe, set data standards, create SOP.

Step 2: Systems Set-Up

Build market maps + saved searches for speed-to-market.

Launch first automations → profiles, references, scheduling.

Batch content creation + editing for efficiency.

Step 3: Live Rhythm

Establish data maintenance cadence (governance + health checks).

Roll out live dashboards for billings, fill rate, funnel speed.

Automate touchpoints + run feedback loop on content + brand.